I'm Urška Hočevar, a Slovenian award-winning multidisciplinary designer, art director and occasional illustrator, currently living in Ljubljana Oxford Geneva Edinburgh Ljubljana.

Passionate about all forms of communication - visual, interactive or spatial and with over 20 years of experience in the creative industry under my belt, I offer expertise in various disciplines. I specialize in art direction, visual identities, print and interactive design and help clients articulate, hone and package their own unique message.

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Approach.

I think of myself as a translator. I take the content of the message and give it form. The message dictates the choice of medium, and I usually translate them into a visual language.

I love the design process; to create sensible and emotional products that seek clarity in complexity. To craft an experience with a form that is both beautiful and unique. 

I enjoy working with agencies, web developers, compelling artists and diverse companies that value and embrace the freedom to explore, play and experiment.

Selected clients.

Hypo-Adria Bank, Siemens Slovenia, DHL international, Ljubljana Airport, Adria Airways, Si.mobil Telekom Austria Group, Chamber of Commerce and Industry of Slovenia, Petrol (Slovenian energy company), Riko hiše, Port of Koper, Helios Group, AmCham Slovenia, Elektronček Group.

Awards.

WEBSI Online Champions - Situla Website, Ljubljana, 2014
Golden Netko Award – Kozolci Kranj Website, Ljubljana, 2011
Netko Award Finalist – Kaaita Website, Ljubljana, 2011
IABC Gold Quill Excellence Award – Re.misli (Simobil), San Francisco, 2009
Netko Award Finalist – Truejeans Website, Ljubljana, 2009
Odmev Silver Award, Planet GV - Si.mobil’s invitation to EcoTeam, Ljubljana, 2008
Golden Netko Award - Chamber of Craft and Small Business of Slovenia Website, Ljubljana, 2006
Silver Netko Award - Viva Magazine Website, Ljubljana, 2006
Silver Netko Award - Belmojster Website, Ljubljana, 2006
Slovenian Advertising Festival (SOF) Silver Award - Webgame Hervis, Portorož, 2006
Slovenian Advertising Festival (SOF) Silver Award - Ljubljana Airport Website, Ljubljana, 2005
Special Netko Award - Ljubljana Airport Website, Ljubljana, 2005
Silver Netko Award - Atlantis Water Park Website, Ljubljana, 2005
Silver Netko Award - Interblock Website, Ljubljana, 2005
Slovenian Advertising Festival (SOF) Silver Award - Ljubljana Airport Website, Ljubljana, 2005
Izidor Jury Prize - Ljubljana Airport Website, Ljubljana,2005
Izidor Public Prize - Hal interactive Xmas card, Ljubljana,2005
Golden Netko Award - Ljubljana Airport Website, Ljubljana, 2004
Golden Drum Silver Drumstick - Anthron Website, Portorož, 2001
Slovenian Advertising Festival (SOF) Golden Award - Anthron Website, Portorož, 2001
Slovenian Advertising Festival (SOF) Silver Award - Varuh meje Movie Website, Portorož, 2001

My work has been published in:

Eco Packaging Design. Barcelona, Spain: Instituto Monsa de Ediciones, 2012.
Holiday Design - The Festive & The Joyful. Hongkong, China: Sendpoints, 2013.
Corrugated Paper Packaging Design. Liaoning Science and Technology Publishing House. Co., 2014.
Gift Packaging Design. Liaoning Science and Technology Publishing House Co., 2014.
Creative Bags. Hongkong, China: Sendpoints, 2014.

Selected Festivals & Exhibitions:

Design Identity - solo exhibition in cooperation with the Society of Slovenian Designers. Cankarjev dom, Ljubljana 2014
100% Design, London 2013
10th Slovenian Biennial of Illustration (Slovenski biennale ilustracije), Ljubljana 2012
Month of Design, Ljubljana 2011
22nd Biennial of Industrial Design (BIO22), Ljubljana 2010
Month of Design, Ljubljana 2010